Dear Friend,

This entire website is focused on one thing: providing you with killer mortgage marketing tools guaranteed to boost your profits! If you're looking to find out why over 9,500 mortgage professionals across North America hang on my every word, when it comes to mortgage marketing advice, then go ahead and take our FREE TEST-DRIVE today!

Step 1- Find a niche market to service If someone was to ask me what the #1 key to successful mortgage marketing is, I would answer without hesitation, selecting and focusing on one specific niche market. . . . keep reading Step 2- Develop your unique selling proposition An important part of your marketing message is your unique selling proposition (USP). Your USP is what separates you from all other mortgage professionals. . . . keep reading Step 3- Develop your brilliant marketing message You need to have a message that motivates your prospects to take action. The good news is that creating a compelling message is very formulaic. By that I mean, there's a proven formula to creating your message that will get your target prospect's attention. In this audio program you'll learn my 5-step formula for creating your marketing message. . . . keep reading Step 4- Create your knowledge content Imagine for a moment... Having a consistent stream of qualified prospects who are already presold on working with you before they even meet you. They see you as the only viable option to get their financing from. This audio will show you how... . . . keep reading Step 5- Collect & use client testimonials Let's face it, today's consumers are skeptical. With all the marketing hype and sales pitches people receive each day, it's no wonder why we are all becoming a bit jaded. That's why it's more important than ever to collect and use testimonials to break through fear and skepticism. This audio will show you how... . . . keep reading Step 6- Setup your follow-up marketing system Have you ever heard the saying... 'The Fortune is IN the Follow-up?' This couldn't be more true in your business. Who ever follows up the MOST wins! This audio training and templates will show you how... . . . keep reading Step 7- Complete your 7-Step Guerrilla Marketing Plan Do you have a Personal Marketing Action Plan in place to make this your Best Year Ever? If not, how do you expect to improve your results over last year? The definition of insanity is doing the same thing over and over and expecting a different result! Most people don't plan to fail, they simply fail to plan. Please don't do that. Listen to this powerful audio training... . . . keep reading Step 8- Start your monthly newsletter Do you have any prospects, clients or referral partners that you haven't stayed in touch for 10 months or more? If so, YOU ARE LOSING 10% OF YOUR INFLUENCE WITH THOSE PEOPLE EVERY MONTH THAT YOU IGNORE THEM! Learn how to avoid this costly mistake... . . . keep reading Step 9- Setup Referral Systems As a mortgage professional, you should spend most of your referral marketing time setting up referral generating systems that bring you client prospects without any manual intervention on your behalf. This audio program will show you how... . . . keep reading Step 10- Create Joint Venture Alliances What if you could get dozens of other businesses and professionals to EAGERLY endorse you to their ever growing list of clients and prospects? What if there was a simple, proven method for motivating and enrolling other professionals like financial planners, realtors and accountants to recommend your services to their clients? Tune into this recorded training and discover how... . . . keep reading Step 11- Start your publicity marketing program Getting publicity is easier than you think. In fact, it's one of the easiest marketing results that I've been able to achieve. The reason is... niche media outlets and publications are hungry for "news" and great information. Information is the one thing you have plenty of as an education-based marketer. This audio will show you how... . . . keep reading Step 12- Start your seminar marketing program Lead generation seminars are usually free or very low cost so as to attract interested prospects that we can then either close or follow-up with later on. If you do it the way I teach you, you'll be able to attract a crowd of highly qualified mortgage prospects who are sold on using you as their mortgage advisor. This audio will show you how... . . . keep reading Step 13- Start your networking marketing program I'm NOT a big fan of networking. There's better uses of your marketing time. Networking meetings are usually one big meat market of people who are trying to get business. With that said, if you network properly, it can be a fruitful marketing activity. In this audio, you'll find several resources to help you become a great networker (if that's what you decide to do). . . . keep reading Step 14- Create your lead generation website Perhaps one of your most powerful client generating tools will be your website. As a mortgage professional you MUST have your own website. But be careful, because a bad website can work against you just as much as a good website can work for you. This audio will reveal the key elements you need to know... . . . keep reading Step 15- Start your direct response advertising If you haven't noticed already, I am a big believer in doing lead generation advertising to attract new potential clients. Effective lead generation advertising does several things for you... . . . keep reading More

Winning as a Sales Strategist ~Tom Ninness A strategy is a long term plan of action designed to achieve a particular goal, most often "winning". A strategy involves tactics or immediate actions along with premeditation, and well designed, rehearsed and executed. Strategies are used to make the problem or problems easier to understand and solve. . . . keep reading The Truth About Niches ~Dave Hershman I can't tell you how many times a sales person comes to me after a speech and asks me about the viability and advisability of marketing within a certain niche. The niche could be immigrants from a certain country or those purchasing million dollar properties. Should I focus in these areas? . . . keep reading The Five Rules of Great Management ~Dave Hershman All managers have a goal of become a great leader. Some go to "motivational" leadership events--where the trainers coach them on how to behave. Unfortunately, this is not their problem. In most cases, managers know how they are supposed to behave. They are supposed to be an example. They are supposed to have great vision. It is like telling a loan officer they need goals. They know they need goals. Yet, achieving these behavioral requests is easier said than done. Why? . . . keep reading Supporting Loan Officers and other Employees of Your Organization ~Dave Hershman In my writings within the area of management which have included two management books, I have identified five important management rules • Hire the right people • Fire the wrong people • Tell the right people their jobs • Give the right people the tools necessary to do their jobs • Get out of the way. . . . keep reading Speaking is Selling on Stage ~Tom Ninness Many sales professionals never consider the opportunity to do workshops and presentations in front of the public. If you are one of them, then you are missing a golden opportunity . . . keep reading More