The Power of Persistence
Providing coaching, tools and systems to help mortgage professionals GAIN the UNFAIR ADVANTAGE - so you can close more deals with less effort.
Home | Meet Doren | Contact Us | Discussion Forum | Download Library | Search | Member Area
 About this Site
Meet Doren
Member Reviews
Contact Us
 Free Resources
FREE Articles
FREE Marketing Blog
Affiliate Program
Most Popular Articles
Doren Recommends
Download Library
Site Map
home | FREE Articles | The Power of Persistence

The Power of Persistence
~ Doren Aldana
Printer-Friendly Format

What would you do if you knew you could not fail? What would you do, what would you have, who would you become if success was certain? If you're anything like me, it's questions like these that inspire you to rise above your fear of failure and dream BIGGER than you've ever dreamed before.  Suddenly, a whole new world of possibility opens up to you – a world where you are the STAR and your greatest passions, dreams and goals are fulfilled. What if your dreams could be more than just wishful thinking? What if they could become your reality? The truth is, if you harness the power of persistence in your life your dreams are not only possible, they're probable!

Why People Fail

I once heard a statistic that 90% of all failure comes from quitting. Thomas Edison affirmed this when he said, “Many of life's failures are people who did not realize how close they were to success when they gave up.” If it weren't for Mr. Edison's dogged determination to keep going after thousands of failed attempts at creating the incandescent light bulb, who knows we might still be lighting our homes with candles!  Perhaps this is why Dale Carnegie noted that, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” In other words, persistence beats resistance. Quitters never win and winners never quit. If you want to increase your chances of success you must have a dream worth fighting for and then resolve to never, never, never give up!

3 P's Of Persistence

So, how do we keep on keeping on when the going gets tough? Let me give you my three P's of Persistence to help you become unstoppable:

#1: Passion - To overcome life's inevitable obstacles you must have an unwavering, deeply rooted desire to make your dream a reality. This is what I call your “Magnificent Obsession”, something so important and meaningful that it's worth giving your entire life to.  It's not just about getting more stuff – the fancy car, the big house, the fat bank account, etc. – it's about who you will become and the legacy you will leave. Jim Rohn, America's foremost business philosopher put it this way, “The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.” Now that's a passion worth pursuing!

#2: Plan – As the old saying goes, “People don't plan to fail they simply fail to plan.” Without an effective action plan you're like a blindfolded archer; you know the target is out there somewhere you just can't seem to hit it. If you'd

like to bypass all the trouble and struggle of trial and error then you'll want to model other people's success formulas. One of my favorite mottos is “Never Invent, Always Improve!”

Why reinvent the wheel when someone else has already done that dirty work for you? So, start off your planning process by asking yourself this question: “Who has already accomplished what I want to accomplish?” Then the next question is: “How can I model their success formula?” Conduct interviews, read books, attend seminars, do whatever it takes to get your success blueprint mapped out.

Once you have your basic plan in place, the next step is to take your big dream and break it down into smaller bite-sized chunks with annual, quarterly, monthly and weekly milestones or goals.  A goal is simply a dream with deadline attached. Regardless of how unrealistic or audacious your dream might seem right now, with consistent persistent action compounded over time you can make the impossible possible.

#3: Positive Attitude – As you journey towards success you will be confronted with inevitable problems and obstacles. How you respond to these challenges will determine your degree of success or failure. Successful people throughout the ages have learned to adopt a positive attitude in the face of adversity. They don't see obstacles they see stepping-stones to become the best they can be. They don't see failure, they just see temporary setbacks and an opportunity to start again more intelligently. And thus, they forge forward like a perpetual motion machine, undeterred by anything in it's path.


With a relentless passion to see your dreams realized, a solid plan and a positive attitude, your success is not only possible, it's probable! In closing, let me leave you with a quote from Calvin Coolidge, the 30th President of the United States: 

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race." ~ Calvin Coolidge

About the Author:

Doren Aldana, the nation's leading Mortgage Marketing Coach, is dedicated to helping mortgage professionals attract more clients with less effort. Aldana is also the author of a Mortgage Marketing CD titled, "21 Secrets of Superstar Mortgage Brokers and Loan Officers!" To get your free copy click here.

To access the proven mortgage marketing resources and profit producing tools discussed in this article visit our webstore or join our mortgage marketing coaching program.

Click this hyperlink for more >> FREE Mortgage Marketing Articles



Printer-Friendly Format
·  6 Critical Steps Allow You to Expand Your Prospect Base By Narrowing Your Marketing Focus
·  8 Mortgage Marketing Sins that Kill Business Growth
·  12 Elements of a Winning Mortgage Print Advertisement
·  Education Based Marketing - How to Attract Clients Without Selling
·  Newsletter Marketing: The Ultimate Followup Tool for Boosting Referrals & Repeat Business