~ Doren Aldana

It's true. Most realtors are absolutely repulsed by the typical mortgage broker who shows up unannounced at their open house or calls them up cold asking for referrals.  They're sick and tired of the same old song and dance about “great rates” and “best service.” They get the gag reflex every time a loan officer shows up at their office with rate sheets and doughnuts. It's a classic case of marketing incest: everyone's saying the same thing with decreasing results!

If you're tired of being used and abused by bossy arrogant realtors who only send you their crap deals that are impossible to close and expect you to be on call 24/7, then it's high time you started providing some unique value. Think about it for a moment. Give me one reason why a realtor should recommend you over any and every other mortgage broker out there? If you don't have a clear, concise, well-articulated unique selling proposition, you are by default, a replaceable commodity. 

Today's realtors are looking for a mortgage professional with more than just great rates and excellent service – that's a baseline expectation. They want someone who understands their biggest challenges and is willing to go the extra mile to deliver unique solutions.
Now, the question begging to be asked is, “What is the #1 biggest challenge every realtor faces?” No, it's not that they need better financing options, lower rates, snazzier feature sheets or a better economy. The single most important factor to their success in any market is their ability to attract quality listings and sell them FAST at top dollar! As simple as that sounds, very few realtors ever unlock this mystery. The rare few who do, become the envy of the entire industry, enjoying an income most only dream about.

What if you–the mortgage professional–could address this #1 challenge by providing your realtors with a selection of highly effective tools, systems and templates, specifically designed to help them attract more quality listings and sell them fast for top dollar? Would that set you apart from the pack? Would it give you the upper hand? Would it make you irreplaceable? YES, YES and YES! If fact, if you're able to provide this kind of unique value, you'll have realtors banging down your door to do business with you and endorse you to all their clients. 

Ok, are you ready for me to hand you my TOP SEVEN most effective realtor marketing tools, guaranteed to generate a flood of red hot realtor referrals?

Here are seven proven ways to provide unique value to your realtors:

1 – Ready-Made "Pre-Listing Presentation Survey" designed to prequalify listing leads and improve their listing presentation closing ratios.

2 – Send a "Pre-Listing Endorsement Letter" to their potential sellers before the listing presentation. This can often improve their closing rate by up to 20%!

3 – Call Capture Hotline for Increasing Buyer Lead Generation. For more info on how this strategy works, watch this short video. By helping your realtors integrate this 24/7 free information hotline into their listing promotions, you can easily increase their buyer lead generation by 200% or more! Here's the kicker. Each one of those buyer leads is a potential mortgage client for you. Furthermore, if you're willing to provide the added value service of pre-screening and pre-approving all of the buyer leads, you'll have a full pipeline of mortgage prospects with more deals than you can handle!

4 – Unique Rack Cards for their Open Houses. These cards feature free educational guides that help people avoid costly mistakes when buying, selling or refinancing. Doesn't that beat your business card or brochure?
 
5 – Just Listed Cards and Just Sold Cards. These cards are uniquely designed to help your realtors attract more quality buyer and seller leads. Of course, every buyer and seller is a potential mortgage deal for you!

6 – Compelling Real Estate Weekly Ads. How would you like to have your realtors pay your advertising bill? Here's how. All you need to do is provide them with a ready-made full-page real estate weekly ad that features one or two of their new listings.

7 – Help Them Mine the Gold from Their Client Database with the Fusion Newsletter. Every realtor needs a way to create top of mind consciousness with their database of prospects and clients. Several research studies have found that the best way to maximize referrals and repeat business is by sending a direct mail newsletter every single month. If you are a platinum member, we do all the heavy lifting for you by providing you with a monthly Fusion Newsletter. All you have to do is hand it to your realtor along with the contact info for our fulfillment house, and we'll do all the printing, collating, envelope stuffing and stamp licking for them! Could we make it any easier?

If you want to start attracting more quality referrals from realtors, it's critical that you start providing them with unique solutions that deliver real value and position you as an irreplacable asset on their team. The more you GIVE, the more you'll RECEIVE!

About the Author:

Doren Aldana, the nation's leading Mortgage Marketing Coach, is dedicated to helping mortgage professionals attract more clients with less effort. Aldana is also the author of a Mortgage Marketing Audio Seminar, "21 Secrets of Superstar Mortgage Brokers and Loan Officers!" To get your free copy click here.

To access the proven mortgage marketing resources and profit producing tools discussed in this article visit our webstore or join our mortgage marketing coaching program.

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