"How to Succeed in Today's Mortgage Market..." - interview with Dave Hershman

	Grow Your Business Locally - –Approved lenders with national builders can make it very difficult for a borrower to want to go with another lender.  Find out how to go up against the "big boys"  - and WIN!
	Overcoming The "Call Hurdle"  –How to overcome "call reluctance".
	Growing Your Team –How can you recruit motivated originators that are willing to grow their business for the long term?
	Just Starting Out –How can you, as a fairly new originator, get educated (quickly) so that you can speak confidently to Realtors and Clients?  Even if you do not have a degree in anything financial!
	Winning the Rate Game  –How do you prevent 'rates' from being the prime objective of a Bank Client?
	Increase Your Close Ratio –With rates being so low, many people are interested in refinancing.  Yet when it comes to closing, as many as 94% halt the process due to being either not qualified or not interested.  Find out how you can increase your closing ratio in this situation.
	Effective Guerilla Marketing  - Find out how to market your business on a limited budget.
	And much, much more!

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