"How to Use Highly Targeted Corporate Benefits Marketing to Create a 24/7 Mortgage Lead Machine... -interview with John Beranich

	Ideal Niche Market –Is it more effective to target large corporations or smaller, more personalized, locally established companies?
	Contacting The Right People –What's the best way to approach companies, and who do you contact (HR, Management, etc)?
	Getting Your Benefit Program Approved  –What are the critical steps you need to take to get your benefit program approved?
	Promoting The Program Benefits  –Once the company is on board, what are the best methods for promoting the benefits of the program to the employees… effectively and efficiently?
	Generating Mortgage Leads –How can you systemize your Corporate Benefits Plan to generate a steady stream of mortgage leads month after month?
	Working Around Objections –Many "employers" don't want to "endorse" outside services for employees, just in case something goes wrong? How do you "work around" that objection from the "Personnel/HR" Depts.?
	Your Marketing Material  - How do you put your professional marketing material together and implement the drip marketing on an ongoing basis to stay front and centre?
	And much, much more!